Oracle 1Z0-1031-20 Certification Exam Syllabus

1Z0-1031-20 Syllabus, 1Z0-1031-20 Latest Dumps PDF, Oracle CX Marketing Data Management Platform Implementation Essentials Dumps, 1Z0-1031-20 Free Download PDF Dumps, CX Marketing Data Management Platform Implementation Essentials DumpsYou can use this Oracle 1Z0-1031-20 exam study guide to collect all the information about the Oracle CX Marketing Data Management Platform 2020 Implementation Essentials exam. The Oracle 1Z0-1031-20 certification exam is mainly targeted to those candidates who have some experience or exposure to Oracle Marketing Cloud technology and want to flourish their career with Oracle CX Marketing Data Management Platform 2020 Certified Implementation Specialist (OCS) credential.

The Oracle 1Z0-1031-20 certification exam validates your understanding of the Oracle Marketing Cloud technology and sets the stage for your future progression. Your preparation plan for Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Certification exam should include hands-on practice or on-the-job experience performing the tasks described in following certification exam syllabus topics.

Oracle 1Z0-1031-20 Exam Details:

Exam Name Oracle CX Marketing Data Management Platform 2020 Implementation Essentials
Exam Code 1Z0-1031-20
Exam Price USD $245 (Pricing may vary by country or by localized currency)
Duration 85 minutes
Number of Questions 55
Passing Score 64%
Format Multiple Choice Questions (MCQ)
Recommended Training Oracle CX Marketing Learning Subscription
Schedule Exam Pearson VUE
Sample Questions Oracle CX Marketing Data Management Platform 2020 Certified Implementation Specialist (OCS)
Recommended Practice 1Z0-1031-20 Online Practice Exam

Oracle 1Z0-1031-20 Syllabus Topics:

Data Discovery - Describe data types and data sources and explain how 3rd party data is charged
- Compose an example phint
- Purchase third-party data from the third-party data marketplace
Data Ingest - Explain the methods and associated processes to ingest data into the Oracle Data Management Platform (DMP)
- Create and configure a container and identify use cases for each tag type
- Generate and explain the Site Hits Report
- Generate and explain the Provider Inventory Trend Report
Implementation and Configuration - Describe the stages of implementation and their associated tasks
- Explain Agency/Client models
- Explain seat governance options and taxonomy permissioning
Audience Analytics - Describe and interpret the Audience Discovery Report
- Describe and interpret the Audience Profile Report
- Describe the Funnel Analysis Report, Audience Details Report, and Container Discovery Report
- Explain the difference between a Sampled and Unsampled report
Case Studies - Describe digital marketing campaigns, including dependencies, data sources, and data channels
Identity Mapping - Describe how the Oracle ID Graph maps identities and define the IDs connected by the Oracle ID Graph
API Methods - Describe APIs and the access they provide
- Identify where to find developer keys and how to authenticate them, and configure an API with the Oracle DMP
Data Taxonomy - Map data to categories
- Design a use case for and create classification categories
- Apply Oracle recommended methods for taxonomy structures and creation
- Explain the methods used to review and update taxonomy and rule management
Data Classification - Create classification rules
- Assess and update classification rules
Audience Management - Create an Audience and describe how to link and exclude segments
- Create Audiences to facilitate A/B testing
Data Activation and Vendors - Explain use cases for look-alike models and how they are produced
- Configure an app partner using primary solution types
- Create a campaign using the creation tool
- Generate reports to monitor and analyze vendor and media activity
Technical Overview of Data Ingest - Describe user IDs and the ID syncing paradigm
- Describe key features of the BlueKai CoreTag
- Test and assess a Container
- Explain the difference between a campaign pixel and regex pixel
Technical Overview of Data Activation - Explain the process of Server Data Transfer and describe the differences between Real-Time and Batch methods for Server Data Transfer
- Implement the JSON Return Tag
- Design a use case for tagging creatives
- Describe the process for executing media analytics

The Oracle CX Marketing Data Management Platform Implementation Essentials Certification Program certifies candidates on skills and knowledge related to Oracle Marketing Cloud products and technologies. The Oracle 1Z0-1031-20 is granted based on a combination of passing exams, training, and performance-based assignments, depending on the level of certification. Oracle CX Marketing Data Management Platform 2020 Implementation Essentials certification is a real benchmark of experience and expertise that helps you stand out in a crowd among employers. To ensure success, Oracle recommends combining education courses, practice exams, and hands-on experience to prepare for your Oracle CX Marketing Data Management Platform 2020 Certified Implementation Specialist (OCS) certification exam as questions will test your ability to apply the knowledge you have gained in hands-on practice or professional experience.

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