Oracle 1Z0-477 Certification Exam Syllabus

1Z0-477 Syllabus, 1Z0-477 Dumps PDF, Oracle OCS Dumps, 1Z0-477 Dumps Free Download PDF, Oracle Marketing Cloud OCS Dumps, 1Z0-477 Latest Dumps Free DownloadYou can use this exam guide to collect all the information about Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477) certification. The Oracle 1Z0-477 certification is mainly targeted to those candidates who has some experience or exposure of Oracle Marketing Cloud and want to flourish their career with Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist (OCS) credential. The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials certification exam validates your understanding of the Oracle Marketing Cloud technology and sets the stage for your future progression. Your preparation plan for Oracle 1Z0-477 Certification exam should include hands-on practice or on-the-job experience performing the tasks described in following Certification Exam Topics table.

Oracle 1Z0-477 Certification Details:

Exam Name Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Exam Code 1Z0-477
Exam Price USD $245 (Pricing may vary by country or by localized currency)
Duration 120 Min.
Number of Questions 71
Passing Score 63%
Format Multiple Choice
Recommended Training Oracle Marketing Cloud Learning Subscription (Individuals & Companies)
Schedule Exam Pearson VUE - Oracle
Recommended Practice 1Z0-477 Online Practice Exam

Oracle 1Z0-477 Certification Topics:

Responsys Data Model - Describe the Responsys Data Model
- Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
- Create and manage Filters, Segment Groups, and Seed Groups
Integration: Interact Connect - Describe the Data Gateway Setup process
- Configure Connect jobs to import data
- Configure Contact Event Data (CED) exports
Campaigns/Forms - Create, manage, and test campaigns
- Configure campaign settings in the Campaign Dashboard
- Manage Campaign Categories, Link Categories, and Link Tables
- Configure personalization using Built-in Functions or Responsys Personalization Language
- Configure dynamic content modules
- Create and manage forms
Reporting - Interpret standard reports and dashboards
- Create custom reports with measures and dimensions
Partner Integrations - Describe how Responsys integrates with technology partners
Initial Configuration/Deliverability - Describe domain branding and domain delegation, and gather initial account settings
- Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
- Perform IP Warm Up and IP Ramp Up
- Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
- Implement conversion tracking
- Configure subscription management
Creating and Managing Content - Create and manage documents
- Read, write, and edit HTML code for emails
- Apply responsive design techniques to emails
Programs - Design, manage, and publish programs
- Analyze and test programs
Multi-Channel Campaigns - Implement Rapid Retargeter display campaigns
- Create Short Message Service (SMS) campaigns

The Oracle 1Z0-477 Certification Program certifies candidates on skills and knowledge related to Oracle Marketing Cloud products and technologies. The Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist is granted based on a combination of passing exams, training and performance-based assignments, depending on the level of certification. Oracle 1Z0-477 certification is tangible benchmark of experience and expertise that help you stand out in a crowd among employers. To ensure success, Oracle recommends combining education courses, practice exam and hands-on experience to prepare for your Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials certification exam as questions will test your ability to apply the knowledge you have gained in hands-on practice or professional experience.

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